All the things you need to know about the festival formerly known as The Vegan Beer & Food Festival. 

EDV 101

  • Gates open at 12pm for VIP ticket holders, 2pm for GA
  • Last pour is at 8pm. Festival ends at 9pm.
  • Rain or Shine (preferably shine)
  • Everyone subject to search upon entry
  • Don't forget your ID
  • Passes can be upgraded once at the festival, if VIP tickets are still available
  • Bring an empty water bottle to be refilled at the festival.
  • Food is not included with passes
  • The festival is all ages
  • VIP areas are strictly 21+
  • Ages 16-20 require a GA ticket to enter and will receive a 4oz souvenir cup upon entry to sample non-alcoholic beverages.
  • Ages 5-15 require admission with a Child Ticket. Child tickets do not include a 4oz souvenir cup. Children under 5 are free
  • There are ATMs on site. Bringing cash is recommended. Not all vendors are cash only.

Getting Here

  • The festival is located at the Rose Bowl & Brookside Golf Course (1001 Rose Bowl Dr, Pasadena, CA 91103). You will enter at the Rose Bowl and have the concourse area and golf course to enjoy. 
  • Parking is $10; We highly encourage public transportation, bicycles or rideshare services. There will be a bus running from the Memorial Park Metro Station to the Rose Bowl and back.


  • NO Ins & Outs
  • NO Smoking (ex: cigarettes, cigars, e-cigarettes and vapes)
  • NO Coolers
  • NO Instruments (especially drums!)
  • NO Knives / Weapons etc.
  • NO Fireworks / Explosives
  • NO Outside Food & Beverages
  • NO Bota Bags
  • NO Growlers
  • NO Personal glassware
  • NO Refunds / Cancellations
  • NO Pets (Service animals ok)
  • NO Drugs & Drug Paraphernalia


  • YES Pretzel necklaces are encouraged
  • YES to Tupperware
  • YES Backpacks (small)
  • YES Blankets and chairs!! 
  • YES Hats      
  • YES Sun Block 
  • YES Cell Phones
  • YES Sunglasses
  • YES Dancing Shoes
  • YES Fanny Packs
  • YES Digital Cameras
  • YES Film Cameras
  • YES GoPros
  • YES Empty water bottles

*Participating beverage companies, restaurants, food vendors and artists subject to change*

Are you a vendor wanting to participate? Apply here!